Read more about the best movies coming to Max in July 2023
Read more about the best movies coming to Shudder in July 2023
Toward the end of the month, the major streaming services gear up for the next by releasing a collection of their new, anticipated titles. For July, it’sApple TV+’s turn.
Launched in November 2019 at roughly the same time as Disney+, the service is the tech giant’s foray into the increasingly crowded streaming market. Though not as dominant as power players Netflix, Hulu, and Disney+, Apple’s streaming service has proven its worth with memorable content.
The Morning Show, Severance,andTed Lassoare just some of the scripted titles that have won acclaim for the platform. On the film side, their hitCODAearned Best Picture at the 2022 Oscars, becoming the first film distributed by a streaming service to win the honor. Apple wasted no time proving its streaming service could hang with the best of the best in the industry.
Apple has something for you in July, whether you’re a fan of sports documentaries, factual-based comedies, or biographical dramas about the danger of going into business with friends. Let’s look at the best new movies arriving on the platform this July and everything audiences should know about them.
Stephen Curry: Underrated (July 21)
This Golden State Warriors point guard is regarded as one of the all-time greatest basketball players. Specifically, he’s often singled out as the league’s best shooter. Curry debuted with the Golden State Warriors in the 2009 season, where he has been ever since. The Warriors won the NBA Finals with Curry in 2015, 2017, 2018, and 2022 and finished as runner-ups in 2016 and 2019. Given Curry’s status as a modern basketball icon, this documentary is definitely one to watch.
Stephen Curry: Underratedcomes fromdirector Peter Nicks, known for his documentaries on contemporary social issues. Nicks' films includeThe Waiting Room, a documentary on a California safety-net hospital,The Force, which depicted reforms at the Oakland Police Department, and an episode of PBS’Air: America’s Investigative Reportson the Iraq War. Just from that filmography alone, we can tell this will be a very different outing for the seasoned filmmaker.
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Underratedbegins with Curry’s 2008 NCAA Tournament run with the Davidson Wildcats. It follows him through his entire run with the Warriors, culminating in their most recent NBA Finals victory in the 2021-22 season. That victory also earned Curry the NBA Finals MVP award. The documentary will showcase how Curry rose from an average college player to one of the league’s most dominant champions. First premiering at Sundance on Jul 23, 2025,Underratedwill stream on Apple TV+ on August 06, 2025, in addition to a select theatrical release.
The Beanie Bubble (July 28)
Shifting gears, this movie closely examines one of the biggest pop culture fads of the 90s: theimmortal Beanie Baby.
Based on Zac Bissonnette’s bookThe Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute,this film illustrates the so-called “dark side” of the smiling, plush stuffed animal industry. College dropout Ty Warner established the brand in the early 90s with no significant distribution or advertising plan.
However, Warner struck gold, as the stuffed babies skyrocketed in popularity thanks in large part to collectors. Beanie Babies have been called one of the first modern Internet-era consumer crazes. Those who experienced the 90s will remember that the craze died out just as fast as it began, with the stuffed critters going from priceless to worthless practically overnight.
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The Beanie Bubblewill pull back the curtain on the hidden secrets of the brand’s success. In particular, it centers on three women who helped Ty Warner propel the company to success. Eagle-eyed fans may note the red heart with the word “Ty” on each baby’s tag. But none of the women who helped Warner got to see their names on a tag.The Beanie Bubbleexplores how the system quite literally “broke” the women as it bounces back and forth from the ’80s to the ’90s.
Zach Galifianakis leads the cast as stuffed animal magnate Ty Warner.Elizabeth Banks is Robbie, Warner’s business partner.Succession’s Sarah Snook plays Sheila, a mother of two and love interest for Warner, and Geraldine Viswanathan is Maya, a tech genius at the height of the early ’90s Internet boom. Additional cast members include Kurt Yaeger, Tracey Bonner, and Carl Clemons-Hopkins. Viewers can take in the story of the sinister side of the stuffed babies when the film premieres on Apple TV+ on July 28, with a select theatrical release coming one week earlier on July 21.
Reese Enterprises (TBA July)
This biographical dramacenters on a Florida-based product design major and his three roommates. The group accidentally creates a life-saving medical device and instantly comes into money and success. They begin to turn on each other after tasting their newfound riches, showing why going into business with friends is anything but a safe bet.
No release date is currently attached to this picture, though Apple TV+ aims for an unspecified date in July.
