The hype forITis incredibly real at this point. The movie is set to arrive in theaters on September 8 and we could be looking at one of the biggest horror hits at the box office in a long time ifdirector Andres Muschiettidelivers on the promise of this movie. Much of that will ride on the merits of Bill Skarsgard’s performance asPennywise the Dancing Clown, but it’s pretty safe to say he nailed it. TheITVR experience has just been released online and it gives us our best taste of the actor’s take on Pennywise yet. And it is pure terror.

Warner Bros.just releaseIT: Floatonline and, though we don’t actually see a lot of Pennywise, we hear him a ton and it is completely chilling. TheITVR experience starts out by soaring over the streets of Derry, which takes us to the famous and highly advertised scene where Georgie loses his boat in the sewers, bringing him face-to-face with Pennywise. Here, we don’t see him right away, but we do get to hear him talk a lot more and we get a full dose of hischilling laugh. We then move to the creepy sewers and see Pennywise playing the according, via a silhouette on a wall. Effectively chilling. This leads to the terrifying clown asking us if we’d like a balloon. The answer should definitely be no.

We move on to some voiceover from Georgie as we continuethrough the sewers, which culminates in the full “you’ll float too” chant, which has also been used a lot in the marketing. The VR experience then comes to a climax, with some signature red balloons floating on screen before some more chilling Pennywise dialogue plays as the balloons pop, spewing red blood as they do. We also get one very good look at the child-eating clown in his full glory before it’s all over with.

Even if you don’t have a VR rig, you should still be able to watch this and get a great sense of what to expect fromIT. Not only do we get a lot more Pennywise here, but we also hear a lot of the music that is to be included in the movie, and it is very effective.The Dark Towermay have been a very disappointingStephen King adaptationfor many, butITseems like it is going to make up for that and then some.

The studio already has plans to shootIT 2next year, which will unfold much like the second half of the 1990 miniseries with The Loser’s Club as adults, so they have a lot of confidence in this movie. Given the excellent marketing campaign, it is easy to see why. It took a long time to get this movie made, but good things come to those who wait and this is shaping up to be something pretty special. Be sure to check out theITVR experience for yourself below. The VR Experience comes from Warner Bros. Pictures and New Line Cinema, and was built by SunnyBoy Entertainment.