Hot on the heels of the announcement of the slate ofHBO Max Originalshitting the streaming service on launch day this May, HBO Max has unveiled a new trailer showing off their catalog of movies and TV shows. There’s a place where the Witch of the West meets the King in the North, and The Fresh Prince meets The Dark Knight. That place is HBO Max, launching May 27th with 10,000 hours of premium programming.HBO Maxwill include the entire HBO service, bundled together with beloved franchises, titles past and present from Warner Bros., the best of the best from around the world, and a monthly offering of new Max Originals which guarantee something for everyone in the house - from preschoolers to teens to grownups - with scripted and unscripted series, docs, animation for kids and adults, and movies.
A new spot released today kicks off HBO Max’s brand marketing campaign, which centers around the tagline, “Where HBO Meets So Much More,” and aims to call attention to the connective tissue that runs through all of the iconic programming and characters who will call the new streamer home. The HBO Max marketing team will build on HBO’s legacy of innovative campaigns, applying the same level of excellence and storytelling to show how HBO Max is not just more of HBO, but more than HBO. You can see thefull list of HBO Max movies and shows available at launch.
“HBO is the gold standard in terms of premium original content, and audiences will continue to be drawn to the strength of that brand and the power of the library,” said Chris Spadaccini, Chief Marketing Officer, WarnerMedia Entertainment & Direct-to-Consumer. “ButHBO Max offers so much more than just HBO. We are establishing HBO Max as a place where all your favorite shows and movies intersect in unexpected ways. There’s a really fun attitude and personality to the campaign and each one of our ads has an element of surprise and delight.”
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc.
