“It’smarketing 101. We wanted to focus everybody on this partnership promotion. If people knew the [movie-a-day] plan was coming back, they might not be interested in the iHeartRadio deal.”
For this brief period, users of the service were limited to four movies a month. While that still represents a tremendous deal, given the cost of ticket prices currently, some thought it was the beginning of the end for what many thought was too good to be true in the first place. But Lowe assures, they never planned on ditching the movie per day plan.
“We never planned to abandon the flagship product that everybody loves. Any time we’ve done a promotional package, we’ve taken the monthly plan off our site.”
“That’s just really relative to how much cash we have at any one time in the bank. We have aconstantly evolving business model. We’re getting more and more occasional moviegoers and cutting back on fraud and abuse. I feel very confident about our trend lines and I know we’re going to continue as a going concern and continue to be popular.”
Mitch Lowe says that part of the problem has to do with people finding ways to abuse MoviePass. But for those who use the service as intended, the movie a day plan is back. But there are some newer restrictions still in place. Now, MoviePass doesn’t allow users to see certain movies more than once. So for those looking to seeAvengers: Infinity Wara bunch of times using their card may want to rethink their strategy.
During CinemaCon, which took place recently in Las Vegas, sometheater owners expressed concernsover the viability of the service as well, as they appear to have no way of actually making money, given that they pull full price for every movie ticket. However, Mitch Lowe has a simple message saying, “See you in 2019.” So, at least for now, those who love MoviePass can safely continue seeing movies daily at an affordable rate. This news comes to us courtesy ofVariety.
