Whether launching a fake Starbucks café, bending health code laws to save a struggling small business, or selling “poo-flavored” frozen yogurt,Nathan Fielderfought and earned his spot as one of the comedy world’s most irreverent and unpredictable voices. The fame might have gone to his head. As former extras on his new show come forward to share their casting call experiences, the revelations paint the TV presenter in a very different light. His persona as the good-natured, upright voice of reason is seriously in question now that the world is getting a nasty glimpse into how reality TV functions.

Riding the wave of viral internet triumph, mocking all aspects of consumerism and marketing in his Comedy Central pseudo-documentaryNathan for You, Fielder has matured into a meta-humor style on the HBO (Max) television showThe Rehearsal. For non-viewers, the highbrow reality show is supposedly a therapeutic simulation to help people overcome their anxieties and build confidence to handle life’s challenges through role-playing exercises.

The rehearsal key poster

In practice, the “Fielder Method” is just a heavily produced improv skit. Since its debut in 2022, now in its second season, the program has been generally well-received, and yet Fielder has rubbed a lot of people the wrong way, a growing list that now includes critics, aspiring singers, the nation of Germany, and network execs. But is this current scandal even real, or yet another ploy?

The Rehearsal

The Fielder Method’s “Lab Rats”

The Rehearsalhas run afoul of mainstream journalism. Staging a fake reality singing contest called “Wings of Voice,” Fielder lured in unsuspecting hopefuls to participate. This was a ruse, of course, keeping in line with his style of comedy, which is half candid-camera show and half spoof. Only after flying into L.A., on their own dime, did the guests realize they were living props.

Allegedly coerced into signing a non-disclosure agreement with no opportunity to peruse the whole document, one individual was so irritated that they broke the N.D.A. and risked litigation just to bash the comedian for not being upfront and wasting people’s time.A self-described victim of Fielder’s scheme, Lana Love, toldVariety, “I signed up to be a singer, not a lab rat,” noting that she lost thousands to shuffle her schedule to appear.

Nathan Fielder

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Varietyframes the “social experiment series” as a callous stunt. Should this type of dishonesty sound familiar, it is. Just last year, we reported on theLove is Blindbacklash that provoked an investigationand a headache for Netflix bosses. Reality TV has faced such controversy for years, battling lawsuits and government labor watchdogs. Not exactly breaking news, unfortunately.

Nathan Fielder in The Rehearsal

Nathan Fielder’s Enemies in High Places

This particular headline struck a chord because it so violently contradicts Fielder’s image as the little guy lampooning soulless media marketing consultants and amoral corporations. Fielder has run into conflict before, but usually, he’s the good guy. Case in point: his old show,Nathan for You, which aired on Comedy Central a decade ago, famously featured an episode pulled by the network. The premise of this episode was a parody of a brand of winter apparel connected to a Holocaust denier. The parent company of Comedy Central, Paramount,banned it from airing in Germany, in accordance with laws in the nation, all hate-related iconography barred. In response, Paramount became the target of his ire on his new show.

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It’s hardly the first time he’s alienated himself from industry elites. Upon its launch back in 2022,The Rehearsalwas described as “cruel and arrogant” byThe New Yorker’s Richard Brody, who wrote off the avant-garde comedian’s style of humor as vacuous self-aggrandizement posing as profound art.And after the recent claims by Love, Brody’s pronouncement appears prophetic, not because Fielder is a terrible person, but because reality TV is inherently insincere and manipulative by its very nature.Reality TV is the epitome of showbiz; it chews up and spits out outsiders who have no clue what they’re getting into, micromanaged and edited to death.

Nathan Fielder in The Rehearsal-1

Duplicitous Villain or Media Mastermind?

The cinéma vérité shtick has a tendency to veer into this type of territory,blurring the line between art and exploitation. Sacha Baron Cohen faced similar accusations when he convinced impoverished Romanian villagers to debase themselves in the firstBoratfilm for pocket change, all the while mocking them in a language they didn’t understand under the guise that it was some kind of documentary. To add fuel to the debate, certain individuals have taken to social media to refute Love.

OnRedditthreads and TikTok videos — which we cannot independently verify — some supposed contestants have claimed they knew all along it was not a real singing competition, and that the show’s producers (which include Fielder) committed no wrongdoing.So who’s to say what is real? There is a contingent of people online who loyally defend Fielder, insisting that theVarietyarticle was a hit piece authorized by Paramount, the same company that distributes the show. Either way, it will probably boost ratings. The more one digs into this mess and evaluates the immense volume of free press the show has received, the more it smells like a classic Fielder viral marketing scheme. Long story short: Until lawyers get involved, don’t take this story seriously.The Rehearsalis streaming onMax.

Nathan Fielder on set of The Rehearsal (HBO)