TheSuper Bowlis nearly upon us, and for sports fans it is the can’t miss event of the year. Not all movie fans are into watching NFL football, but they have historically had a good reason to tune in. Because studios are known to drop new trailers and TV spots for upcoming releases. That looks to be the case again this year, with Disney, Fox, Sony and Paramount all ponying up an average of $5 million for 30-second chunks of air time. The question becomes, what movies are we going to see footage for?
Deadlineis reporting that Disney is going to be advertising two upcoming movies during theSuper Bowlthis year. They couldn’t say for sure what movies the Mouse House is going to promote, butGuardians of the Galaxy Vol. 2seems like a sure bet, since it is the next Marvel movie scheduled to hit theaters, with a premium summer release on May 5. The second movie could very likely bePirates of the Caribbean: Dead Men Tell No Tales, which is the fifth entry in Disney’s multi-billion dollar behemoth franchise and is set for release on May 26. They have only released a single teaser so far and that teaser didn’t even featureJohnny Deppas Jack Sparrow, so the massive amount of eyeballs theSuper Bowlwill bring could be the perfect time for Disney to drop a new trailer forPirates of the Caribbean 5. It doesn’t sound like we’ll be seeing the first footage fromStar Wars: The Last Jediduring the big game, but that could change.
Fox is all but guaranteed to be dedicating one of their spots toLogan, which will be the third and finalWolverinemovie to featureHugh Jackmanas the iconic mutant. He has been playing the character for the better part of two decades, but he is finally hanging up the claws and with early buzz very positive, Fox is going to want to get public awareness as high as possible ahead of the March 3 release date. The studio also seems to have some confidence in directorGore Verbinski’s upcoming horror/thrillerA Cure For Wellness, since Deadline is reporting that will likely be the second movie Fox has purchased air time for. With a February 17 release date,A Cure For Wellnesswill be coming out less than two weeks after theSuper Bowlairs, so that could be the perfect time to get the general public on board.
Paramount reportedly has one lone spot and Deadline believes they are going to use it to promote the upcoming R-ratedBaywatchmovie, which starsDwayne “The Rock” JohnsonandZac Efron. That movie is also coming out on May 26, so that would seem like a good fit. However, theTransformersfranchise has a history of airing spots during theSuper BowlandMichael Bay’sTransformers: The Last Knightis coming out on June 23, so Paramount could be using the spot to push the fifth entry in their cash cow franchise on the public. Sony made a deal with Marvel Studios that allowed for Spider-Man to join in on the Marvel Cinematic Universe fun and withSpider-Man: Homecomingset for release on July 7, it is possible that Sony purchased their time to promote the movie. If not, Sony could be going with a family friendly approach by advertisingSmurfs: The Lost Village.
Warner Bros. has reportedly not purchased any ad time, despiteWonder Woman’s June 2 release date fast approaching. Deadline did note that some of Warner Bros.' promotional partners may have purchased ad time, so we could see something like theBatman V. Superman: Dawn of JusticeTurkish Airlines spot that dropped during last year’sSuper Bowl. In any case, it looks like movie fans will have plenty of reason to watch the big game this year. Or they can just wait for the spots to show up online.Super Bowl2017 is set to air February 5 on Fox.
