If you ever wondered what Beetlejuice tastes like,now is your chance to find out thanks to Fanta, which is rolling out a new line ofBeetlejuice Beetlejuice-inspired sodas that will hit stores next week. Known primarily for its popular orange drink, the new Fanta line includes cans and bottles featuring characters fromTim Burton’s highly-anticipated sequel, such as Beetlejuice, Lydia, Astrid, and Delia.
Beetlejuice Beetlejuice
Beetlejuice Beetlejuice is the sequel to the original Tim Burton classic that starred Michael Keaton and Wynona Rider in a horror-comedy that involved ghosts trying to scare off new homebuyers from taking their house. The sequel brings back Michael Keaton as the hilarious and sleazy ghost with selfish intentions, now joined by Jenna Ortega in a new role.
PerBloody Disgusting, the new collectible Fanta line will hit shelves on August 12 ahead of the movie’s premiere on September 6, and will feature a variety of flavors already in their arsenal, but with aBeetlejuice Beetlejuicefacelift.The ghost with most will get his own Haunted Apple flavor, but check out a portion of the press release below to find out which flavors each character is paired with, and how the new line differs from the current one found in stores.
“The full Fanta flavor range will receive limited time makeovers featuring theBeetlejuice Beetlejuicecharacters, including (range varies by market) Orange – Astrid (played by Jenna Ortega), Strawberry – Lydia Deetz (played by Winona Ryder), Pineapple – Delia Deetz (played by Catherine O’Hara), as well as Grape – Delores (played by Monica Bellucci), Lemon – Wolf Jackson (played by Willem Dafoe) and Strawberry Kiwi – Bob (the Shrinker!) Products feature a QR code that can be scanned for access to exclusive physical and digital experiences, including the chance to win tickets to catch the new movieBeetlejuice Beetlejuicein cinemas”
Beetlejuice Beetlejuice Already Has a Ton of New Merch
Despite not hitting theaters for another month,Beetlejuice Beetlejuicehas already ramped up its marketing campaign by unveiling toys, costumes, clothing, cookies, and – of course –a custom popcorn bucketthat fans will be able to purchase when they see the film. It seems that those are all the rage these days, right?
Executive Vice President of Worldwide Marketing at Warner Bros. Pictures, Dana Nussbaum, calls Fanta a “brilliant collaborator,” and says that the company is “proud” to partner with the soda giant.
“We are so thrilled to be bringing the wildly imaginative and ghoulishly creativeBeetlejuice Beetlejuiceto theaters this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
It’s not unusual for studios to partner with different companies for unique marketing strategies in the hopes of getting more people to buy tickets, and Fanta is just another in a long line of ones this year. Sony’sThe Garfield Moviepartnered with Tastykake for a line of orange snacks, andUniversal’sWicked: Part One, which debuts in November, has partnered with a number of different companies to bring us Funko Pops, clothing, home decor, and a variety of other collectibles. Needless to say, the merchandise game is, and always was, big business.
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We already can’t wait to throw back a can of Beetlejuice next week, despite how wrong that sounds. Fanta’s new lineup hits stores on August 12, and you can check outBeetlejuice Beetlejuicein theaters on September 6 from Warner Bros. Pictures. Check out the trailer below.
