Apple TV+ has revealed the first trailer for their upcoming movie,The Beanie Bubble. The movie unravels the captivating story of Ty Warner, the man behind the Beanie Babies madness. WithZach Galifianakisdonning the role of Warner, this film promises to be as plush as the toys themselves.

Thelatest offering from Apple TV+whisks us back to the 1990s – a time when Tamagotchis, grunge music, and Beanie Babies ruled the roost. But amongst the glorious memories, there’s a tale of ambition, obsession, and the eventual downfall.

zach galifianakis and sarah snook in beanie bubble

Back in the late 90s, the small, bean-filled, cuddly toys with button eyes were not just playthings but a sensation. Beanie Babies, as they were fondly called, were the epitome of cool. These innocent-looking plush animals were trading at prices that would make stockbrokers sweat.

People were queuing up, hunting garage sales, and bidding like maniacs online for these adorable creatures. It was a frenzy that took the world by storm.

But as with all crazes, this one had its twist. Enter Ty Warner, the daring and visionary toy salesman who saw potential in these little critters. Warner’s Ty Inc. turned into a juggernaut in the plush toy industry. He was not just selling toys; he was selling dreams.

With shrewd marketing and an instinct for what tickled the fancy, Warner turned Beanie Babies into collectibles by retiring designs and releasing limited editions. Imagine, Ty Inc. raking in a staggering $700 million in profits in a year. Warner wasn’t just successful; he was a billionaire.

The Beanie Bubbleis more than just a trip down memory lane; it’s an adaptation of the intriguing book,The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cuteby Zac Bissonnette. The film wades through not just Warner’s journey but also the integral role played by three women who were the pillars in building his plush empire.

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Star-Studded Cast Go Through Plush Dreams and Harsh Realities

Elizabeth Bankswill be portraying Robbie, Warner’s initial partner. Sarah Snook will play as Sheila, Ty’s overlooked wife. And not to forget, Geraldine Viswanathan, who takes on the character of Maya, the tech prodigy who was at the vanguard of the internet wave of the 90s. The movie is helmed by the duo of Kristin Gore and Damian Kulash.

However, as the saying goes, what goes up must come down. The Beanie Babies bubble was no exception. The market was flooded, and the prices began to tumble. The dream was shattering as collectors realized that their prized possessions weren’t the gold mines they thought they were.

The upcomingBeanie Bubbleis not just a film; it’s a rollercoaster ride that takes you through the highs and lows of an era. For those who lived it, it’s nostalgia; for others, it’s a mesmerizing tale.

The film is set to pop into select theaters on July 21 and will make its global premiere on Apple TV+ on July 28. So, mark your calendars and be ready to be transported back to a time when small plush toys were the biggest thing around​.